![]() I’d say this documentary is kind of like a condensed version of all that.Ĭo-directed by Chris Robinson and Set Free Richardson, who is credited as the creator of the first streetball mixed tape, The Greatest Mixtape Ever keeps a steady pace retracing the cultural significance of streetball, the origins of AND1, streetball synergy with hip hop, and the creative process that led to the original AND1 mixed tape as well as the subsequent mixtapes, AND1 Tour, and streetball’s surge in popularity.Ĭramming all of that background into that last sentence is more or less the same challenge Robinson and Richardson had in trying to cover this much ground in a 48-minute installment. ![]() What I originally wrote up was to cover how the And1 clothing line and clothing brands in general at that time in the ’90s led up to the And1 mixtape, what the people involved with the money had done at the time – why players involved weren’t properly paid, for example – and then show the influence and aftermath of And1. One of the film’s co-creator seemed to also point to the length of the film being a lit more limiting in telling the full story as well. This was potentially aided by some key people perhaps not wanting to participate in the project. The shorter runtime felt like a compromise made to serve all three of the defined viewers I listed above. ![]() I found myself in bucket number two as someone who sold basketball sneakers in the early 2000s and religiously watched ESPN’s And1 streetball tour show.įor me, I thoroughly enjoyed The Greatest Mixtape Ever and wanted more of it given that it clocks in as one of the shortest 30 for 30 installments. Those who really don’t have much familiarity with streetball, mixtapes, hip hop, and AND1 and potentially could flip away when greeted with a more niche 30 for 30 outside of traditional sports and more known athletes. Those who enjoy it but would have preferred a longer installment that spent more time on the history of streetball, And1, and a deeper dive into the lives of the many AND1 players.ģ. Those who enjoyed it, but potentially might have preferred it to be more narrowly focused in more of a 30 for 30 shorts installment, or an E:60 or Cover Story type of segment.Ģ.
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